Business Interview – Vetscience LLC / Fruitables Pet Food

Today Rolo & I have a Business Interview for you paired with a Pet Product Review! Rolo has been eating Fruitables ever since he got adopted and to get the chance to have an interview with the President of Vetscience LLC/Fruitables, I was honored.

Check out our Pet Product Review for the NEW Holiday Edition Fruitables —  Vanilla Snowflake Flavor here:

*What is the name of your business?
Vetscience LLC/Fruitables Pet Food

*Who is filling out this interview?
David DeLorenzo | President

*How long have you been with the company for?
Six years

*How long has your business been around for?
Since 2006

*Why was it started?
To create products based on pioneering research into the benefits of using natural, fresh packed pumpkin for digestive health and obesity elimination in pets. Our research has yielded discoveries in weight loss and digestive health that we’ve incorporated into our food supplement and treat products.

*Do you have any animals? If so, name, breed and something interesting about them?
Grand-Dogs Maddie (Brittany spaniel) and Mille (Golden Doodle). Maddie makes a beeline for the swimming pool every time she visits, and would play catch-all the time if she could. Millie loves to torment her “sister” by chasing after her and grabbing on to her ears with her mouth. Maddie puts up with it to a point then scares Millie with a sharp Bark. They also are inseparable.

*What do you specialize in?
Delivering products that are CalorieSmart® which is our approach to providing natural nutrition, taste and calorie control into our products. Our expertise in digestive health, weight loss and management, and innovation benefits pet parents everywhere.

*What differs your firm from other companies?
In addition to the efficacy we insist on in each product, we are very focused on delivering an engaging sensory experience for our pet parent and pet customers. Every element gets a lot of thought and effort to make it work with the others, from package design to aroma, texture, taste and feel. We want to ensure that the pet parent and the pet have a terrific experience together!

Find out why you should be choosing Fruitables for your pets:

*What types of products do you offer?
Crunchy Baked Treats, Baked treats with Greek Yogurt recipes (both have under 9 calories per treat), Skinny Minis Chewy Treats (about 2.5 calories each), Jerky product and canned food supplements including Pumpkin Digestive Supplement, Sweet Potato Digestive Supplement, Pumpkin Weight Loss Supplement and Pumpkin Switch® Supplement (food transition).

You can find more information about the products here:

*What is the approx. cost?
SRPs for Crunchy treats are $4.99, Skinny Minis $5.49, 5 oz. Jerky $11.99, and canned products range from $2.89 to $3.99.

You can purchase any of the products through these online retailers:

*Any special events coming up this year for you?
We just launched our Fruitables Vanilla Snowflake for the holiday season and it is arriving in stores this week. It’s the first product made with real snowflakes, harvested high up in the Rockies; it is a fun way to share your love with your best friend and also makes excellent gifts for your favorite pets.

*What inspires you?
To do the best job possible in bringing products to our customers and pet parents, and seeing the results when people write us and tell us the difference our product makes in both their and their pet’s lives.

*What do you plan to accomplish in 2015?
We have just completed the largest product launch in our history, and we are planning to follow it up with some new products in 2015. We hope to use our research to create some innovative products and close some gaps in the market that we think will benefit pet parents everywhere.

*Do you do any charity work?
We support rescues and shelters with donations of product, funds and volunteer time, and are working on a unique approach for shelters and rescues to partner with us in 2015.

*Social Media Information:
Facebook: Fruitablespetfood

*Do I have permission to copy this to my blog?: please cut and paste Questions & Answers, feel free to cut down lengthy passages.
*Do I have permission to use the photos from your site?: Yes

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